In recent years, since the great Caribbean island started its path to market opening, Intech Automazione has been committed to penetrating the Cuban market,  establishing trustful relationships with the local players operating in international trade, proving to be a solid and reliable partner able to interact with institutions as well as with commercial partners.

The difficulties of market penetration – not uncommon in a country with its very unique features and history, along with a very recent and slow-paced entry in the global arena of trading – have been gradually decreased and new routes have been opened while keeping a delicate balance between caution and aspirations.

New Area Sales Manager for the Cuban market

The new step on this path was the appointment of a sales manager working exclusively on the Cuban market, Massimo Colombo. Deep connoisseur of the Caribbean life as well as of the dynamics of international trading, he is perfectly bilingual and has a great familiarity with the approach, the procedures, the advantages, and the critical issues related to conducting business in Cuba.

In pinning a new Intech Automazione’s important flag on the world map, we cannot but wish our colleague Massimo mucha ventura en su trabajo!